Takeaway sales: how to avoid ordering errors
Introduction
At a time when takeaway represents a growing proportion of restaurant operators' business, ordering errors have become a major irritant for kitchen teams and customers alike. A missing sauce, an inverted dish, illegible packaging... and the whole customer experience falls apart. In this context, the choice of a adapted food packaging is no longer just a question of aesthetics or ecology: it becomes a genuine lever for logistics performance and customer loyalty.
1. Order errors: a hidden but very real cost
Order errors represent a double cost: financialfirstly, with reimbursements or replacements, but also humanin terms of tension between teams, and loss of confidence on the customer's side. According to feedback from delivery platforms, over 15% of negative evaluations concern an incorrect order.
If the error is human, it is also often aggravated by unsuitable packaging: boxes with no clear indication, similar formats from one dish to another, or packaging that does not allow easy addition of a statement or visual differentiation.
2. Differentiated packaging = optimized organization
A good packaging system helps to structure the preparation and dispatch of orders. The use of various shapes - such as boxes rectangular, square or triangular - allows you to visually distinguish between different types of dishes (starter, main course, dessert, children's menu, etc.) as soon as they are assembled.
What's more, certain materials such as kraft or bagasse are particularly well suited to writing (pen, stamp, adhesive label), making it easy to identify the contents of each box, without having to open it. For fast-food delivery outlets or foodtrucks, this immediate legibility is a real time-saver.
3. Anticipate business peaks with intelligent packaging
The midday or evening rush can't wait. It's at these stressful moments that mistakes can multiply... or where fluidity can make all the difference. A stock of standardized but differentiated packaging allows you to prepare certain orders in advanceor even to pre-fill cold items (desserts, side dishes, sauces) in closed, stackable containers.
This reduces the need for last-minute handling, cuts down on forgetfulness, and improves throughput without putting extra pressure on staff. Rely on stackable food boxessturdy and designed for a variety of uses (liquids, solids, hot, cold), you'll avoid needless to-ing and fro-ing, leaks... and unpleasant surprises on arrival at the customer's premises.
4. Customer impact: a well-packaged order is a successful order.
A hot, well-presented dish, delivered without drips or confusion, in a box that's pleasant to the touch, is more than a meal: it's an experience. Customers are paying increasing attention to consistency between product, packaging and stated values. All the more so if they order via a platform, without direct contact with the restaurant.
Packaging packagingwell thought-out, becomes a silent vector of communication. It speaks of the attention paid to hygiene, quality and respect for the environment. From meal boxes in kraft or bagasseand bagasse, with their meticulous finishes, are part of this approach. And above all, they reassure: no questionable plastic, no nasty surprises.
Conclusion: packaging, an often underestimated strategic link
Optimizing packaging is more than just an aesthetic or environmental choice: it's a business decision. to improve logistics, streamline service and reduce ordering errors. At a time when every star counts on delivery platforms, and when customers are increasingly demanding, investing in meal boxes adaptedeco-designed, modular and differentiated is a simple but effective way to make a difference.
Whether you're in the catering, take-away or events sectors, our online store offers you a rigorous selection of packaging designed for your day-to-day needs. Easy to store, practical to use, in line with your values. Give us a try, your team (and your customers) will thank you.