Milkshakes to go: how the right packaging can boost your sales this summer!

Summer brings a craving for refreshing indulgence — and the milkshake is the perfect example. A star drink in ice cream parlors, food trucks, and coffee shops, the milkshake appeals not only for its taste but also for its appearance and packaging.
Here’s how to optimize your packaging to catch the eye, boost sales… and avoid unpleasant surprises with take-away.

Why is milkshake packaging so important?

A milkshake is thick, generous, often topped with whipped cream and toppings. It's also a highly visual product, often taken to go and widely shared on social media. So, good packaging should:

• Enhance the drink’s appearance
  

• Allow for comfortable consumption

• Resist pressure and cold

• Prevent leaks and spills

For that, nothing beats rigid PET or RPET plastic cups, available in 33, 40, or 50 cl. Why not cardboard? It’s too absorbent and not strong enough for a dense, cold drink with toppings. RPET cups, on the other hand, are ideal for thick cold beverages. They are sturdy, leak-proof, and 100% recyclable, and they’re compatible with dome lids.

The dome lid: a game-changer!

The dome lid with straw hole is what makes the difference. Why? Because it’s perfectly suited for indulgent and stylish milkshakes:

• It leaves room for whipped cream, toppings, and syrups

• It protects the drink during transport

• It allows for a wide straw (essential for thick milkshakes)

If your milkshake is simpler (without toppings), a flat lid might do — though it’s less practical and visually impressive.

And don’t forget the straw! A milkshake can’t be enjoyed with a standard thin straw.

You need a straw adapted to the density of your milkshake (with or without bits). Choose reinforced paper straws, PLA, bamboo, or sugarcane (for a high-end look), with a wide diameter (ø 8–10 mm minimum). 

What if you customized your milkshake cups?

Milkshakes are emotional beverages: fun, visual, tied to childhood memories or a relaxed summer vibe. They’re also highly photogenic.

A custom-printed cup boosts your brand visibility, grabs attention, and encourages social sharing.
At Covr, you can customize your cups even in small quantities, with CMYK (4-color) printing based on your visuals or logo.