How to choose the right personalized food bowl?
In the takeaway food industry, choosing the right food packaging is essential. It reflects your brand’s image and directly influences the customer experience. Before purchasing your custom bowls, several criteria should be considered: size, finish, customization, use, and lid type. So, how do you make the right choice? This guide will help you gain clarity and optimize both efficiency and costs.
Which finish should you choose based on your business?
Matte kraft: authenticity and eco-consciousness
A matte kraft bowl instantly evokes a natural, artisanal, and sustainable feel. This choice is especially suited to organic restaurants, eco-friendly businesses, or any brand that emphasizes fresh, local, or homemade products. It also appeals to environmentally conscious customers by reinforcing the message of a responsible business.
White: minimalist elegance and modernity
Opting for a white bowl helps convey a modern, high-end, or even clinical image for health-focused or wellness-oriented food services. It’s a finish often chosen by urban restaurants, premium caterers, or brands with a strong visual identity who want sharp, high-contrast and impactful designs.
What size bowl should you choose for your menu?
Choosing the right custom bowl size is a strategic step to ensure appropriate portions, minimize waste, and optimize costs. Each size corresponds to a specific use depending on your dish type, offer positioning, and customer expectations.
750 ml: the standard individual portion
The 750 ml bowl is the most versatile format. It’s perfect for composed salads, poke bowls, noodle, rice or pasta dishes, and vegetarian or protein-rich bowls. This size is ideal for solo meals, dine-in or takeaway, balancing generosity and control. It suits most urban and lunchtime takeaway menus.
1000 ml: the full and satisfying meal
The 1000 ml format is designed for heartier meals. It’s particularly suited to full dishes with sides, such as curries or stews with rice, XL poke bowls with multiple toppings, or hot dishes with meat and grains. This bowl offers a great balance between portion size and cost efficiency. It also fits “dish of the day” formats used by caterers and world cuisine restaurants.
1300 ml: the generous or shareable bowl
The 1300 ml bowl is ideal for professionals offering family-style portions or shareable recipes. It’s recommended for dishes to share between two people, hearty recipes (pad thai, beef bourguignon, stews, etc.), XXL salad meals, or catering formats.
This format is especially appreciated in delivery services, for group orders or customers looking for a more generous alternative to the standard menu.
Choosing a custom food bowl is not just about aesthetics — it’s a strategic decision that helps elevate your brand while ensuring an impeccable customer experience. To learn more about kraft bowl customization, check out our dedicated article: How to customize your kraft bowls?