Customized buckets, an important communication tool for takeaways
In the fast food and takeaway sector, certain packaging formats have become essential. This is the case with the bucket, also known as a chicken bucket, a rigid cardboard container generally available in large sizes, designed to hold individual or sharing portions of fried foods: chicken, wings, tenders, nuggets, fries, or even popcorn.
What is a chicken bucket?
A bucket is a cylindrical container made of food-grade cardboard, available at Covr in two main sizes: 3 liters and 5 liters. Designed for hot and greasy foods, it offers excellent thermal and structural resistance. Its format allows for optimal stacking, fast service, and easy consumption, whether on-site or takeaway. Today, the bucket is a standard in shared meal offers, especially among fried chicken chains and street food concepts.
Why customize your chicken buckets?
Beyond its functional use, the bucket is a strategic visual support. Fully customizable on the outer surface, it becomes a powerful communication tool between your brand and the customer.
Customization helps reinforce the brand’s visual identity (logo, colors, graphic universe) and ensures coherence with other packaging (kraft bags, cups, napkins). When photographed, shared on social media, or simply seen in public spaces, the customized bucket acts as a mobile showcase for your brand.
It’s also an effective way to stand out in a highly competitive market, where product presentation and branding play a key role in perceived quality.
Who should consider customizing buckets?
Customization is suited to both major fast food chains and independent restaurants, event caterers, or food truck concepts.
At Covr, we offer bucket customization from low minimum order quantities (starting at 1000 units), making it accessible for businesses of all sizes to showcase their brand without logistical constraints.
This type of product is ideal for both one-off operations (launches, campaigns, events, limited editions) and for regular point-of-sale needs. The customized bucket then becomes a tool for brand recognition and customer loyalty, just like the recipes it holds.
Customized buckets combine visibility, practicality, and marketing impact. They allow food service professionals to strengthen their identity while enhancing the customer experience. At Covr, we support you with solutions tailored to your quantities, designs, and deadlines.