The EU and the challenge of plastic packaging: new regulations and prospects



Plastic packaging represents a significant share of pollution in Europe. In response to this growing problem, the European Union (EU) has implemented strict regulations to limit the use of single-use plastics. These new regulations, strengthened in 2024, aim to transform the food packaging sector, with direct implications for restaurateurs and packaging manufacturers. In this article, we explore the current regulations and the EU's perspective on plastic packaging recycling, while presenting the sustainable solutions offered by Covr.

1. The Impact of Plastics on the Environment: A Major Challenge

Plastic is one of the most widely used materials in food packaging, but it is also one of the most polluting. Around 30 million tons of plastic waste are produced every year in Europe, mostly in food packaging. In response to this challenge, the EU has introduced increasingly stringent regulations to reduce their consumption, including the Single-Use Plastics Directive that came into effect in 2021.

2. New European Regulations on Plastic Packaging

The EU regulations, which were intensified in 2024, include several key measures:

  • Ban on single-use plastics: Certain food plastics, such as plastic cutlery and disposable cups, are now banned, gradually replacing plastic products with ecological and recyclable alternatives.

  • Recycling targets: By the end of 2025, the EU mandates that 50% of plastics be recycled, with a target of 55% by 2030, encouraging companies to prioritize biodegradable or recyclable materials.

  • Tax on unrecycled plastics: The EU has introduced a tax on unrecycled plastics to encourage the adoption of more sustainable solutions.

3. The Importance of Innovation in Food Packaging

These regulations force industry players to innovate in order to meet ecological requirements while maintaining practicality. More and more companies are turning to recyclable and biodegradable materials, fostering more sustainable food packaging. Covr offers a wide range of cardboard boxes, kraft cups, and cellulose packaging, designed to be recycled or reused, while adhering to environmental standards.

4. The Benefits of Eco-Friendly Packaging

Eco-friendly packaging offers many benefits for businesses:

  • Long-term cost reduction: Although the initial investment is higher, the costs related to plastic waste management and fines for non-compliance are avoided.

  • Improved brand image: More and more consumers prefer to support responsible companies. By adopting sustainable packaging, you attract environmentally conscious customers.

  • Legal compliance: Choosing recyclable packaging ensures compliance with new EU regulations, thus avoiding penalties and strengthening your position as a leader in an increasingly regulated market.

5. Covr: The Solution for Responsible Packaging

At Covr, we offer a comprehensive range of sustainable packaging solutions tailored to meet new regulations. Our products include recycled cardboard packaging, kraft boxes, and cellulose packaging, designed to replace single-use plastics while offering practicality and durability. You can stay compliant with EU regulations while contributing to a greener future.

Conclusion

The EU has introduced strict regulations to reduce single-use plastics and encourage the adoption of ecological alternatives. By choosing recyclable and sustainable packaging, you ensure compliance with legislation while reducing costs, enhancing your brand image, and actively participating in protecting the planet. Discover our range of food packaging solutions at Covr today and engage in a responsible approach for a more sustainable future.


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